Wynn Las Vegas Offers Patrons An Inside Peek Into Its Casino Operations

Wynn Las Vegas is providing its guests a rare opportunity to get a behind-the- scenes look at some interesting facets of its casino operations.

The casino has introduced a program called ‘master classes‘ in which patrons can get a better understanding of a range of activities or roles within a casino.

This series of classes has so far included things like experiencing a normal day of a sports book manager or exploring hair styling trends with the casino’s on-site stylist. Visitors can also learn new skills like making bread at the casino bakery, creating floral arrangements or mixing drinks at the bar.

After the success of a trial program consisting of seven classes initiated two months ago, the casino operator is planning on extending the program at its Las Vegas facility and also introducing it at its properties in Macau and Boston. Wynn Resorts plans to hold 20 classes this year at its Las Vegas property.

Wynn Las Vegas

In a statement, Michael Weaver, chief marketing officer of Wynn Resorts said

Every indication is that this will become a permanent feature. The classes enable guests to deepen the experience they have in the hotel. That can only be good for us.

The program is being operated by Weaver along with Phil Romeo, director of restaurants and sales. The classes are usually for 90 minutes held during afternoons and are priced between $125 and $150. Casinos have typically offered free introductory classes on poker and sports betting, but this initiative by Wynn Las Vegas is the first time that non-gaming aspects of a casino are being opened up via classes to guests.

Romeo pointed out that the classes were aimed at being not only informative but also fun and social. The program is not expected to be a major revenue generator but is expected to encourage repeat visits, extension of stays and an increase in customer recommendations.

The program was conceived by the casino’s owner Steven Wynn while planning last year’s New Year celebrations. He noted guests might find it interesting to know how the event was planned. Romeo added that feedback from guests had also played a role in designing the program. Many visitors who were bored with the usual set of outdoor activities were keen to experience something new.

Industry expert Mehmet Erdem, an associate professor at UNLV’s William F. Harrah College of Hotel Administration agreed that the program would help make one’s visit more memorable and would encourage visitors to share their experience with friends.

Adrian Sterne

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