Donaco International Signs Marketing Firm To Bring In VIP Players

Boutique gaming firm Donaco International Ltd has announced that it has entered into an agreement with a marketing agency to bring in junket operators to its Cambodian property Star Vegas Resort and Club from nearby locations such as Macau, Malaysia and Hong Kong.

Star Vegas is located on the border between Cambodia and Thailand, in the city of Poipet and is said to cater primarily to customers from Thailand where gambling is illegal. In a filing made with the Australian Securities Exchange, Donaco stated that Vivo Tower Ltd an international casino marketing agency will work with junkets and help to bring in VIP Players by July 1, 2017.

Under the agreement, the marketing agency will pay $1.5 million as minimum fixed fee in 2018 which will go up to $3 million in subsequent years. The operator will also receive revenue sharing portions from individual junkets as a part of the deal.

Fusion Live

Vivo Tower is said to have already hired a Malaysian junket operator called Da Kim Global Group for this arrangement. Da Kim handles junket operations for a variety of casino properties across Asia including NagaCorp’s NagaWorld in Phnom Penh, Genting properties in Singapore, Malaysia and Manila, as well as other properties in Macau and Australia.

Donaco has been attempting to raise the profile of its casino with a range of marketing activities. The company recently confirmed that several ex-Man United football players would be visiting Thailand and Star Vegas in order to promote an Asian Poker Tour (APT) Southeast Asia 2017 event which is scheduled to be held at Star Vegas in July 2017.

The players would be the guests of honor at the APT event, appear at a press conference in Bangkok and also play a friendly game against a local Thai football team. Donaco signed an agreement with Manchester United in 2015 for a three-year sponsorship deal under which it would be acting as the club’s exclusive casino resort partner in Thailand, Vietnam, Cambodia, Myanmar, Laos and South Korea. Football has a huge following in Thailand and Manchester United is one of the most popular teams in Thailand.

The gaming firm has stated in its recent filing that the Manchester United partnership was an initiative geared to improving the awareness for the Star Vegas property amongst the target audience of middle class Thais and to also help bring in more visitors.

Adrian Sterne

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